New Zealand designed & owned, the coolest little kids brand in the world, was born in Dunedin 8 years ago out of the desire forcool boys’ threads without a large $$$ tag.Amazing sales and the growth of ‘RADICOOL DUDE’ prompted the launch of ‘KISSED BY RADICOOL’ for girls in 2014, followed by ‘RAD TRIBE’, a unisex basics collection in 2017.
We draw influences from a unique mix of surf, skate and street culture and provide quality, fun-filled seasonal fashion that is super stylie, comfy and affordable. This brand is not for the fainthearted and beware your child will stand out from the crowd!
We believe that through love, kindness and a whole lotta hard work any dream is possible. We only work with child-labour free suppliers and collaborate with international organisations to help raise awareness and funds to try and create a better place for all living things on earth.